Truthfully this makes Siri and other Apple apps look sort of bad. Core, basic usability, simplified, updated. Google's newer design is beautiful, clean, minimal, more functional, and they are actively doing more to roll out new features for users.
I feel like as time goes on, Apple is realizing they bit off more than they can chew, most of their first party stuff is being done better by the competition. Siri, search, maps, podcasts, stocks, calendar, mail, notes, weather, settings, notifications, the general 'look' of iOS, iCloud.. Why are they so.. boring lately?
Source: http://forums.appleinsider.com/t/157257/google-now-assistant-launches-on-apples-iphone-ipad
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