If you have a website or an e-commerce store on the Internet, you need an Internet marketing plan to reach potential customers locally or around the world. It is important that you rank on major search engines such as Google as 70% of global search is conducted on Google alone with the remaining 15% on Yahoo, 10% on Bing and the rest on regional search engines.
It is very important to spread you money when planning your Internet marketing campaign as the ROI on every dollar you spend is essential. As ROI management is not an easy task, it is advisable to hire a professional consultant for manage it. Typically for an online marketing campaign 20 % ROI is considered good but with careful planning and a comprehensive Internet marketing strategy you can achieve up to 200-500 % marketing ROI.
Small to medium sized e-commerce stores spread their marketing plan between organic SEO and PPC, which is commonly referred to as Pay per Click. PPC gives immediate results in minutes of starting a campaign while organic SEO is slower. It is said that PPC is good for immediate results and organic SEO is your future. Normally companies start by allocating 50% resources to PPC and 50% to organic SEO, and in time you can ramp up your organic SEO budget. As one survey conducted by SES suggests, organic ranking gets the most clicks.
It also depends on what product you are selling. If you have a fixed product, meaning fixed keywords, it?s wiser to invest in organic SEO than in PPC. Whereas if you have a product which changes often then PPC could be the logical answer. It?s worth investing in creating a brand name.
Professional SEO & web marketing companies can do an Online business management and marketing audit for you, which allows you to gauge how your online marketing campaigns are performing. Based on the result, they can advise you to fine-tune your campaign and keywords to better your marketing ROI. Many companies tend to avoid SEO consultant expenditure, however the professionals know best how search engines change their algorithms, and additionally they can keep you up to date on new trends and techniques.
Source: http://www.onlineinternetmarketingseo.com/?p=343
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